Tell your story.
It all begins with an idea. Maybe you want to launch a business. Turn a hobby into something more. Or you have a creative project that you are ready to share with the world! Whatever it is, the way you tell your story online can make all the difference.
We empower our clients to tell their story their way, so that they can leave a powerful mark on the world that they desire. Our clients’ satisfaction is our absolute top priority. We never settle for less than the best for you!
Discovery
WE TAKE THIS TIME TO LEARN AS MUCH AS POSSIBLE ABOUT YOU AND YOUR USERS.
Get to Know You and Your Needs Questionnaire
This questionnaire will list out questions for you, for us to get a really good idea of what it is that you need. This will be what helps us determine the amount of time that is going to be needed for us to give you everything that you want, and for it to come out perfectly. We pride ourselves in being able to give you a website that Elevates your customer’s experience, and in the end, Elevates your business.
01
Discovery Call
During our initial call/consultation, we will go over the questionnaire questions with you to make sure to establish what your current and future objectives, needs and scope of work are. As well as what your timeline, and budget are. We may also schedule a follow-up call if needed to confirm the scope of your project and discuss next steps.
02
Scope of Work
After our discovery call, we will put together a scope of work outline, timeline, and budget proposal for you. This will be handed off via a Google Doc so we can both review, revise and approve the SOW (scope of work).
03
Review and Approve Contract
Once the scope of work is approved, we will write-up a comprehensive contract/ agreement for us to review, and for you to e-sign.
04
WE MAKE SURE WE ARE ALL ON THE SAME PAGE SO THAT WE HAVE A CLEAR AND EASY PATH TO SUCCESS.
Strategy
Communication Set-Up & Onboarding
After you review and e-sign the contract/agreement we will invite you to our Tracker where the SOW (scope of work) will be outlined by completed, and in-progress tasks. You will be given a Bi-Weekly Status Report that keeps everyone on track through a simple, but very effective, communication plan. This communication will be a one on one dedicated point of contact.
05
Kick-off Call & Pre-Build Discussions
Once we've set-up our communication channels and have successfully on-boarded you to our project tracker we will then schedule a Kick-Off call to go over the following topics and review every detail of your project again one more time before moving forward into the Site Map Planning (a Template to visualize your website) & Information Architecture features phase (like a blueprint, a visual representation of the product's infrastructure).
Things we will discuss:
1. Analyze & Understand Current Brand ID & assets
(Persona, Tone, Vision, Color Palette, Use of Graphics, Video, etc)
2. Analyze & Understand Information on sites goals, user flow, etc
3. Analyze client Inspirations, Likes & Dislikes
4. Analyze Website Concerns/Pain Points
5. Website Aesthetic Brainstorming w/ Client
06
Information Architecture, Tags & URLs
In this (optional) stage we will help you plan your new sitemap and map out the new customer journey of your website.
Our dedicated team will help you identify your major visitor types and how to guide them through the content we're showcasing in a way that works intuitively and directs all of your visitors to the information they need. It's important that we tell the story your brand deserves. We will take a look at your current URL and on-page SEO (search engine optimization) structure so we can plan ahead, implementing best development practices throughout the build to retain your URL structure and current SEO. If you have analytics or any site data, we may analyze those metrics at this time and utilize that data to help optimize your Information Architecture.
07
Content and Creative Planning
In order to create meaningful design, we need to truly understand the content we are working with and create a story around your content. This is where creative content planning comes into play. Your project strategist will help take a creative approach to understanding your content and the story we are telling with it, allowing us to plan for those flashy page illustrations, advanced interactivity, and more, but in a meaningful way. This way we can go directly into the design phase with a strong sense of purpose and understanding.
08
DESIGN
A BEAUTIFUL SITE THAT WORKS IS ALL ABOUT BALANCE
Wireframes & User Experience (UX) Design
After we've completed the pre-build strategy process we'll typically go into creating wireframes to review and approve with our client.
A wireframe is: a two-dimensional illustration of a page's interface that specifically focuses on space allocation and prioritization of content, functionalities available, and intended behaviors. For these reasons, wireframes typically do not include any styling, color, or graphics.
After we've solidified Wireframes our top design priority within the design phase is to create a meaningful & strategic direction as a base for your site's aesthetic. This general direction will typically be a first draft of your homepage and allows us to lock-in our aesthetic moving into our page by page design, review, and approval process.
09
Page by Page Review, Revise, Approve
After we have found the creative direction you want, as a base for your site, we will then be ready to start tracking design progress on each page, and completing revision rounds. Each page, if needed, will go through 2-3 collaborative revision rounds with both of our teams. This is all tracked within our project tracker. While each page is being designed we may simultaneously be working on Interaction Planning, Brand ID, Logo, Illustrations, and other marketing collateral as a part of our scope of work. Once all design revisions have been completed and approved we'll be ready for our development hand-off call.
10
Build
EVERYTHING THEN STARTS TO COME TOGETHER TO REALIZE YOUR VISION
Website Development
After we have completed your high quality designs and they are ready for development, we will schedule a development hand-off call, after transitioning the tone of the project towards development. We will then be working with you, page by page, to develop your custom pages and integrations. Each page will be tracked, developed, reviewed and approved.
11
Custom Development
Upfront in our discovery phase we may have identified some "Custom development" items within your scope of work. If so, we'll be handling those items in this phase of the project alongside front-end development. This includes API Integrations, Custom Forms, Membership Sites, E-commerce, Log-in, Large content migration, Etc.
12
On-Page SEO (Search Engine Optimization)
These On-Page SEO attributes we will make sure are built into your project:
Page title customization.
Meta description.
Personalized URLs.
SEO-friendly heading structure.
Customizable image alt attributes.
301 redirects.
Custom 404 pages.
SSL certificates.
Indexing instructions for search engines
Automatically generated XML sitemaps
Mobile-friendly (If added to Web package)
Structured data markups
Easy integration with third-party tools such as Ebay, Printful, etc. (If added to Web Package)
Built-in analytics panel